Ketan Nash*t on LinkedIn: It's cute when people think their personal preferences define the entire… (2024)

Bleqk Media has 20+ clients.Some of them have been working with us for the last couple of years.The oldest one is 3+ years. We have double digits in a pipeline too. And we didn’t get here by doing everything for everyone.When I look back on how we grew our marketing agency, it wasn’t by casting a wide net or taking on every client that came our way.It was about making choices.Hard choices.We focused on...📌 Building depth, not breadth.We decided early on that being specialized would set us apart. We honed in on a few industries where we could make the biggest impact, and we made sure to know them inside and out.📌 Tailored marketing strategies.Every client is different, and we treated them as such. No cookie-cutter approaches. We took the time to understand their unique challenges and goals, creating bespoke strategies that spoke directly to their needs. And it paid off.📌 Being selective with clients.Not every client is the right client. We learned to say no to projects that didn’t align with our strengths or values. Instead, we poured our energy into clients where we knew we could deliver extraordinary results. 📌 Doubling down on what works.Once we found our sweet spot, we didn’t just sit back. We doubled down. We invested in the tools, the talent, and the processes that allowed us to scale effectively without losing the personal touch that got us here.The lesson is clear.Growth isn’t about doing more.It’s about doing better.#marketing #growth #b2bmarketing

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Performance marketing is more than just tracking clicks and conversions.Let’s break down some common myths:Myth 1: “Performance marketing is just about quick wins.”Reality: It’s about building long-term growth through data-driven decisions.Myth 2: “It’s all about spending big to get results.”Reality: Effective strategies can scale, even with a lean budget.Myth 3: “Performance marketing is only for tech-savvy businesses.”Reality: Any business can leverage it with the right approach and tools.Here’s why performance marketing should be a priority...👉🏻 It’s measurable.You see exactly where your money is going and the returns it’s generating.👉🏻 It’s scalable.Start small, optimize, and then expand. You don’t need a huge budget to get started.👉🏻 It’s adaptable.Campaigns can be adjusted in real time based on what’s working and what’s not.Understand your audience, craft clear messaging, and test relentlessly.It isn’t just about spending more.It's about spending smart.#marketing

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I remember as a kid, Independence Day was a big deal. The tricolour. The anthems. The parades. It was all so exhilarating. But as I grew older, I realized that patriotism isn’t just about those grand gestures. It's about the little things we do every day.⇾ Providing jobs is a sign of desh bhakti.⇾ Abiding the laws is a sign of desh bhakti.⇾ Helping the needy is a sign of desh bhakti.⇾ Not littering the road is a sign of desh bhakti.⇾ Promoting education is a sign of desh bhakti. ⇾ Being a responsible citizen is a sign of desh bhakti.⇾ Protecting the environment is a sign of desh bhakti. ⇾ Standing up for what’s right is a sign of desh bhakti.⇾ Supporting local businesses is a sign of desh bhakti.⇾ Picking up the flags on a road is a sign of desh bhakti.⇾ Preserving our cultural heritage is a sign of desh bhakti.⇾ Respecting our natural resources is a sign of desh bhakti.⇾ Being informed and participating in democracy is a sign of desh bhakti. Let’s not confine our love for the country to just one day. Let's make it a part of our everyday lives. Every small act of kindness, every honest effort, every responsible choice is a brick in building a stronger India.I love this line from Rang De Basanti... कोई भी देश परफेक्ट नहीं होता, उसे परफेक्ट बनाना पड़ता है| (No country is perfect, We have to work to make it perfect.)Happy Independence Day. ♥️#india

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My podcast with the leading real estate developer of Jamnagar.Nikunj Banugaria Group has launched a milestone project, and the story behind it is fascinating.Reason for doing this podcast? Story it is.Every business has a unique story. And people need to hear it.The idea, the passion, the journey. Most real estate developers don’t share that. Except for a few, it's rare to see a real estate owner open up.But for Nikunj Banugaria Group, I’m changing that.When people connect with your story, they won’t forget you. You’ll live in their minds for decades.And that’s the impact I aim to create for my clients.It’s not just about business.It’s about going further.I want to turn my clients into brands that people genuinely look forward to hearing from. #ahmedabad #realestate #jamnagar

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Businesses often think more social media = more clients.Instagram reels, Youtube shorts, Facebook groups - you name it.They are there. Trying every platform, every trend, every algorithm. It can be exhausting and unpredictable.One month a viral reel (if luck favors) would bring in a flood, the next, uhmmmm nothing. You will be always at the mercy of the algorithm.You need a system, not a scattergun approach. So my advice?Analyze your data, and focus on just one platform. Let's say Instagram.Instead of putting whatavah, try to build a real community. Engage deeply.Provide immense value.Answer DMs personally. The moral of the story?The focus is the new Bleqk. It's not about the size of your audience, it's about the depth of your connection.#socialmedia #b2bmarketing #socialmediamarketing

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Ever since I started Bleqk Media, I've honed one skill above all others.What? Planning.It’s wild how much my life has changed in the past 9 months since launching Bleqk Media. There’s been a steep learning curve, for sure, but one thing I’ve definitely mastered is planning.I've always been a bit of a list-maker. But now it's become an essential part of my role. Every Sunday, without fail, I sit down and map out the week ahead for both myself and the team.It's like building a roadmap for the journey.There's something incredibly satisfying about looking at a clear outline of what needs to be done and when.No more scrambling to figure out what to do next. It's all laid out, ready to be conquered.Plus, it helps me stay focused and avoid those dreaded last-minute rushes.I'm curious, how do you handle planning as a growing business?Are you a planner or a fly-by-the-seat-of-your-pants kind of person? PS: Happy Sunday y'all. ;)#business #marketing

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I remember starting this journey of Bleqk Media with just a laptop and a dream.Late nights, endless work hours, and a burning desire to build something extraordinary.Fast forward to today, and it's been a whirlwind. Scaling a business is like building a rocket ship. Each milestone is a blastoff.And every challenge is a course correction.There have been moments of doubt, of course. When the weight of responsibilities felt overwhelming. But every breakthrough, every satisfied customer, fueled the fire.I’ve learned that growth isn’t linear.It’s a rollercoaster with peaks and valleys. But the view from the top is always worth the climb.The key? Surround yourself with incredible people.A team that believes in the vision as much as you do.And a community that supports your journey.I believe this is just the beginning. The best is yet to come. #business #success #linkedin

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My rulebook to grow my agency from 1 to 100. ⇨ Customer is king, not cash. Obsession with profit without purpose is a dead end.⇨ Innovation is income. Stagnation is the enemy of growth. Always be ahead of the curve.⇨ Brand is currency. Invest heavily in building a strong, resonant brand identity.⇨ Data is the new oil. Leverage analytics to drive decisions, not desires.⇨ Team is everything. Hire for attitude, train for skill. Empower your people.⇨ Storytelling sells. Connect emotionally to create loyal customers.⇨ Fail fast, learn faster. Mistakes are opportunities, not failures.⇨ Adapt or die. The market is constantly evolving. Be agile.⇨ Customer lifetime value is key. Focus on building long-term relationships.⇨ Disrupt or be disrupted. Challenge the status quo, often.⇨ Simplicity is sophistication. Clear messaging resonates loudest.⇨ Empathy is essential. Understand your customer deeply.⇨ Experience over everything. Create memorable customer journeys.⇨ Culture is contagious. Build a company people love to be a part of.⇨ Trust is the foundation: Honesty and transparency are paramount.⇨ Competition is inspiration. Learn from others, but be unique.⇨ Scalability is sustainable. Build systems for growth.⇨ Vision without execution is a hallucination. Ideas are worthless without action.⇨ Profitability is the oxygen of business. Without it, nothing else matters.#marketing #agency #business #ahmedabad

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I have seen countless clients chase quick wins, only to be left disappointed. The truth is, building a strong brand and a loyal audience takes time. The magic-pill marketing gurus, the quick-rich schemes. All that doesn't work in today's time.Here’s the cold, hard truth... Lasting success in marketing is a marathon, not a sprint.We’ve analyzed hundreds of campaigns.We’ve dissected countless competitors.We’ve tested hundreds of strategies.We’ve learned from countless failures.And through it all, one thing stands out: persistence.It’s not about the latest trend, or hack. It's about consistent, data-driven effort over time. There's no substitute for experience.No quick fix for long-term growth.No shortcut to building trust. So, if you're looking for a quick fix, this isn't the post for you. But if you're ready to commit to a long-term strategy that delivers real results, let's talk.#marketing

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